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1. What is the notice against the use of a Trademark? 

The trademark of the company is its intellectual property which earns goodwill and clientele for it. If any entity tries to make profits by using another’s trademarks, he will commit an offense of infringement of the trademark. Filing a suit for infringement is a long and costly process, therefore the company tries to resolve the matter first by issuing a warning to the breaching party. This notice of trademark serves as a warning to the violators that the trademark is the registered mark and that the other should immediately stop using it in business dealings. It also specifies the intention of the sender to file a suit. 

2. Why is it important? 

a. This notice is the initial formal warning to the violators. 

b. This may result in the resolution of the matter without much cost and time. c. It serves as legal proof in a court of law, that appropriate notices and chances were given to the person before taking any legal action.

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