What is a sole selling agent by foreign company Agreement ?
Sole selling agent is a person/firm which has been hired to sell the product of another company. Sole selling agents have the exclusive jurisdiction to sell the product in the region of which they are appointed. These types of agreements help the foreign companies to establish their brand name in other countries without investing much.
Why is it important ?
1. It helps in establishing brand name in different countries.
2. No additional cost is to be incurred by the company appointing agents.
3. The agents are well aware of their regions so they can establish easy market.
4. The agents so appointed are known and respected in their`` jurisdiction.
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