Aug 06,2022 | 2 min read

Brand Licence Agreement | Download Free Template

  1. What is a Brand License Agreement?

A Brand license agreement is a business contract shared between two parties. A licensor, who owns the product or brand; and the licensee, who purchases the license with the intent to work with the existing product or brand. Simply put, it is a contract that allows one company to use another company’s intellectual property.

 

  1. Why is it important?

  1. Brand licensing partnerships allows brands/licensors to explore and expand into new product lines

  2. It help in significant expansion of their customer base.

  3. It’s much easier for your brand to reach new markets with a licensing deal

  4. It reduces the risks for both parties involved.

 

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